BRIEF
The objective of this project was to design a typeface inspired by an assigned music genre and based off of an existing font, which then served as the the center of branding a cafe and venue.
PROCESS
Using the font Avenir as a guide for form, I created geometric letterforms to represent K Pop and the idols within it. I titled this font "Visual Idol" as its structure is big and bold, much like K Pop culture.
BRANDING
I conceptualized Aegyo, meaning "cute or appealing" in South Korean culture, as a Korean Kafe, brand and music venue space. The ligature I created with the union of a & e became the brand logo and a large part of its identity.
TYPE SPECIMEN BOOK