BRIEF
The objective of this project was to use an experiential design focused approach to conceptualize and brand an event or social space using Adobe Illustrator, Dimension and InDesign. I chose to create an immersive experience fueled by my fascination of the ocean.
bRANDING
I chose eight one regular as the typographic logo as it contains rounded edges that emulate ocean waves.
Modesto Open Inline is effortlessly legible, lightweight and contains unique characters such as 'A', 'K' and 'R'.
POLE BANNERS & EVENT ENTRANCE
Event guide book
